​The  Adminstration of public relations and media considered the real façade of the University as the window from which the local media get all university informations with  transparency and clarity. The Administration contributes towards the enforcement of community partnership, through the presentation of the university achievements on the ground, as well as attracting proposals for the development and improvement of the university's strategic plans through a poll that monitors opinions of different community segments in addition to proposals from university employees and students, where public relations represent a strong link between the university management and all academic and administrative sectors.

Since the Department plays an important role in improving the image of the university, it seeks to achieve its vision and mission within the available resources by virtue of the recent inauguration and establishment of the university, in order to provide an outstanding and distinguished community services, through the adoption of modern means of communication and media such as newspapers and audio-visual and electronic media. Besides, establishing a database replete with information to answer all media questions, and to encourage the university employees and students to explore the university's capabilities and achievements.